culture and its transformations

Culture Impacts Behavior

Culture can yield a significant influence on human behavior, as demonstrated by a mother on a flight from Seoul to San Francisco. During a recent 10-hour flight from Seoul, South Korea, to San Francisco, USA, a mother displayed a culturally influenced behavior that exemplified a deep respect for the freedom and comfort of others. Recognizing…

Marketing That Works

Traditional marketing tactics are like yesterday’s stale bread, unable to satiate the hunger of today’s insatiable audience. With attention spans shorter than a TikTok video, it’s time to ditch the old-school playbook and dive into the cutting-edge strategies that are turning heads and raking in the green.  In this short episode, I am going to…