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Daily Archives: March 21, 2017

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The Psychology of consumer behavior

Human Behaviour, MarketingBy Emeka EjikeMarch 21, 2017Leave a comment

Hey there, fellow marketer! Welcome to the wild, wacky, and wonderfully mysterious world of consumer behavior. If you think you’re about to delve into a dry, textbook-style article on psychology and marketing, think again. We’re diving into the deep, unpredictable waters of understanding your target market, and we’re doing it with simplicity and style. So…

Cybersecurity

Cybersecurity risk is business risk

TechnologyBy Emeka EjikeMarch 21, 2017Leave a comment

Once upon a time, in a world driven by technology and connectivity, a new type of threat began to emerge. It was a threat that didn’t lurk in the shadows or wield visible weapons, but one that lived within the digital realm – the realm of cyberspace. As businesses embarked on a journey to embrace…

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